Pressure-test CPL
Compare conservative and ambitious lead-cost scenarios before committing spend.
ROI planning calculator
Put your growth assumptions on the table.
Model estimated leads, customers, revenue and return. Use your real numbers where possible; results are planning estimates, not guarantees.
Interactive model
Adjust four inputs. See the commercial picture.
The calculator uses: spend ÷ CPL = leads; leads × close rate = customers; customers × customer value = revenue.
ImportantMedia performance varies by market, offer, sales response, competition and campaign maturity.
Estimated leads100
Estimated customers10
Estimated revenue₹250,000
Estimated ROAS2.50×
Share your scenario
Let us build a plan around your numbers.
Your calculator works without sharing personal details. Submit below when you want our team to review your scenario.
Use sales reality
Your close rate has as much influence as the ad campaign. Improve follow-up alongside acquisition.
Review customer value
Use gross revenue for a simple view; add margin and repeat purchase analysis in your business model.
From model to plan