Pressure-test CPL
Compare conservative and ambitious lead-cost scenarios before committing spend.
ROI planning calculator
Put your growth assumptions on the table.
Model estimated leads, customers, revenue and return. Use your real numbers where possible; results are planning estimates, not guarantees.
Interactive model
Adjust four inputs. See the commercial picture.
The calculator uses: spend ÷ CPL = leads; leads × close rate = customers; customers × customer value = revenue.
ImportantMedia performance varies by market, offer, sales response, competition and campaign maturity.
Estimated leads100
Estimated customers10
Estimated revenue₹250,000
Estimated ROAS2.50×
Use sales reality
Your close rate has as much influence as the ad campaign. Improve follow-up alongside acquisition.
Review customer value
Use gross revenue for a simple view; add margin and repeat purchase analysis in your business model.
From model to plan